Total Marketing Middle East ‘catches the bus’ together with other partners to spread road safety awareness
“Catch the bus” is actually the title of a road safety campaign in Dubai, aired on E-Junior, the UAE childrens’ channel on eLife, a service for Etisalat Telecom. The project was developed in cooperation with Total Marketing Middle East and Dubai Police, hwever its most important partners were the children themselves. By answering quizzes and…