Young Pedestrians Targeted in New Road Safety Campaign

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A new road safety campaign aimed at teenage pedestrians is now playing at cinemas across the capital and on video-on-demand platforms.
Produced by Transport for London, the campaign uses Aesop’s Hare and Tortoise fable to urge youngsters to pay attention when crossing the road and shows two groups of friends one wearing hare masks and the other tortoise masks set off to a party.

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