Nestlé Road Safety Week 2014

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Road safety leader and Global Road Safety Partnership member Nestlé held its own Road Safety Week at its global headquarters in Switzerland to celebrate the international day of ‘Safety & Health at work’ during the week commencing 28 April 2014.

According to Michel Siegenthaler from Nestlé Group Risk Services, and a member of the organising committee: ‘Each day of the week aimed to focus on a different theme including being healthy and fit to drive, distracted driving, seat-belts, safety at roundabouts and awareness of vulnerable road users such as cyclists’.

Events included a range of exhibitions, interactive animations, information sessions, round tables and workshops covering the following:

  • Floor signs highlighting car stopping distances on walkway to the Wellness Centre.
  • Eyesight checks.
  • Alcohol prevention – experiencing the drunk effects using alcohol goggles.
  • Car and powered 2 wheeler driving simulators.
  • Cocktail bar with alcohol free drinks.
  • Discussion panel on road safety with Nestlé senior leaders including Group Risk and Sales, supported by external experts from the Global Road Safety Partnership, Swiss Police and Zurich Risk Engineering.
  • Award ceremony for the winners of the Nestlé colleague and family member road safety photo and drawing competitions.
  • First aid.
  • Texting & driving.
  • Police supported session using the ‘Distract a Match’ game.
  • Interactive touch wall, hosted by Zurich and Interactive Driving Systems focusing on cognitive, visual, and manual distractions on participant reaction time and judgments to test driver reactions with and without a mobile phone.
  • Roll-over car hosted by the Swiss Police to allow participants to experience what happens when a car rolls over.
  • Seat belt simulator to allow participants to experience the impact of a safety belt at 20 kilometres per hour.
  • Safety at roundabouts.

Pieter Venter, CEO of Global Road Safety Partnership took part in the week and commented that ‘Nestle and their contributing partners are to be congratulated for this outstanding event. It clearly demonstrates the strength of Nestle’s commitment towards the safety of staff, their families and the broader community when on the road. The interactive aspects coupled with strong key messaging allowed everyone to take away a great deal. I trust other organizations can also learn from the Nestle example’.

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