Kenya Turns to Mobile App to Stop Motorbike Mayhem on the Roads

Mobile phones, often cited as a major cause of road traffic accidents, are being used to try to stem Kenya’s rising death toll from motorbike accidents. A campaign launched by the Kenyan NGO El-Friezo will try an interactive phone app targeted at the growing number of motorbike users, particularly young men working as drivers of borda-borda taxis. The app has been designed as a series of games and interactive tutorials teaching basic road safety as well as safer driving tips and first-aid skills.