Distracted Driving: An Answer Perhaps?

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In a paper presented on Monday at a research conference in Vancouver, Eric Horvitz, a scientist at Microsoft Research, and three collaborators provided evidence that a properly designed computer assistant could do a lot to reduce distracted-driving accidents. Bring some artificial intelligence to the car, they suggest, and the safety payoff could be well worth it.
The paper, Hang on a Sec! Effects of Proactive Mediation of Phone Conversations while Driving, lays out the results of research done with people conversing on a hands-free phone while at the wheel of a driving simulator.