Building Momentum for Seat-Belt Laws in Turkey

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In 2012, Turkey’s Prime Minister launched the Road Safety Strategy and Action Plan. This important government strategy set a goal of increasing seat-belt use from 44% to 70% in urban areas and 76% to 90% in suburban areas by 2015, and 80% and 100%, respectively, by 2020.

Tactics in this Case Study include: engaging traditional media through press conferences and collaborating with partners to create a civil society declaration.

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