Accelerating Road Safety Legislation in India

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Source: Global Road Safety Partnership

The SaveLIFE Foundation, through the strength of public opinion, gave policy makers the evidence needed to publicly champion a road safety bill. Clear facts and statistics about widespread public support for the new legislation, presented through the polling and dissemination process, helped to assure policy makers that they were making an informed decision in moving the bill forward.

Tactics in this Case Study include: conducting a public opinion poll to help rally support, becoming an authoritative resource for lawmakers, and disseminating data effectively online.