Botnar Child Road Safety Challenge

Providing safer environments around schools for children in Querétaro, Mexico

Querétaro, Mexico


  1. AXA Insurance Company SA/CV
  2. Secretary of Mobility of the Municipal Government of the City of Querétaro
0 (2019)


The city of Queretaro has the 2nd highest GDP per capita of a metropolitan area in Mexico due to manufacturing and IT industries and is the 5th fastest growing in the country. However, new growth is mostly car-oriented with few investments in walking, biking, or public transport, leading to congestion and challenges in road safety.

In 2014 there were 12,099 collisions in the State of Queretaro, 38% of which resulted in pedestrian or cyclist fatalities

61% of collisions occurred within the city of Queretaro

In 2015, road traffic crashes were the most common cause of death in Mexico among 5–9-year-olds, 85% of which occurred during their journey to school


Improve road infrastructure in 5 schools in the city of Querétaro.

Build broader support for road safety for children in the community

Improve the capacity of local institutions and authorities to design, implement, and measure road safety programs and projects for children.


Implementation of safer infrastructure arounds schools

Reduction of travel speeds via improved and increased enforcement of regulations

Development of an awareness campaign addressing the safety of children on their travel to and from school

Improving government capacities in applying international and national road safety best practices in enforcement


Following the triangulation of data from both the health system and AXA insurance data, MRC developed a geo-referenced map of hot spots in Queretaro and identified 5 schools that were within close proximity to these. A combination of mobility surveys, road safety audits, speed observations and focus groups with the community helped to identify potential infrastructural changes that could be made in order to reduce crashes within the selected school zones.   

This project highlighted the importance of early engagement with and the capacity development of multiple stakeholders in order to garner their commitment particularly within the Municipal authorities. Through workshops and capacity building sessions, the MRC taught local government staff how to carry out road safety audits such that they could duplicate this in other school environments.  

The MRC was able to work with the pre-hospital ambulance service to improve their data collection systems particularly relating to RTIs adding critical variables to their database.  

The project faced challenges in the early stages of the project cycle in terms of grasping the technical aspect and complexities of a multi-sectorial road safety project implementation and evidence-based remediations. It also confronted internal challenges relating to changes in personnel, financial and administrative reporting. Despite this, the organisation was still able to gain appreciation of road safety, created awareness in the community and engaged children in road safety activities. The team were also able to develop and deliver detailed infrastructure remediation plans with an external engineering firm that were submitted to the municipality for implementation. At the end of the project, MRC obtained feedback from GRSP for institutional strengthening and how to improve their project management delivery.   



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