Sesame Workshop

Sesame Workshop became a member of Global Road Safety Partnership in 2010 and has further committed to make road safety awareness a “top-of-mind issue among road users,” and incorporate road safety content into all local Sesame programs.

Sesame has designated their famous blue furry muppet "Grover" as a Road Safety Ambassador. In support of the UN's Decade of Action for Road Safety 2011-2020, Grover will put his considerable diplomatic skills to use helping to raise awareness and promote safe road practices.

Public Service Announcements

See Grover in action in the following public service announcements made for the launch of the Decade:

Educational Framework

The Global Road Safety Partnership and Sesame workshop have combined forces to create a Curriculum Framework for pre-school children. It will help guide content creation throughout Sesame programmes. The framework can be downloaded using the link on the right-hand side of this page.

Additional Resources

Please visit the Sesame Workshop road safety resource centre at www.sesameworkshop.org/roadsafety.