Americas

In the last ten years, our efforts in the Americas region have largely focused on the landmark road safety process known as the Proactive Partnership Strategy (PPS). Since 2010, we have also been working with partners in Mexico as well as Brazil, as part of the Bloomberg Philanthropies funded project, Road Safety in 10 Countries (RS-10). In 2011, the Mexican Department of Violence and Injury Prevention became a full contributing member of the Global Road Safety Partnership at the global level.

The Proactive Partnership Strategy was pioneered in Brazil starting in 2002, and is based on a comprehensive approach of road safety cultural development, originally designed in the business sector. It proved possible to transfer this approach to the “city” environment, and the strategy has since demonstrated to be effective at reducing road crash death and serious injury. The concrete results are the key reason the Proactive Partnership Strategy was recognized by Brazil’s federal government as the implementation strategy for the RS10 project work.

Now the story is getting out around the world, as the Proactive Partnership Strategy expands beyond the Americas, and onto the world stage with interest as far and wide as Colombia, Mexico, Romania, Morocco, Cambodia, China and Zambia.

When we started, we already had a consolidated structure on road safety. But the Global Road Safety Partnership introduced us to a more comprehensive fatal and serious injury data system – a new management tool for us that ensures a wider scope, and better results.

- José Carlos de Almedia, from Sorocaba, which signed a partnership agreement with us in 2010