New Animation Campaign Exposes the Hidden Dangers on the Roads Which Kills 3,000 Everyday
On 11 May 2011, at the launch of the Decade of Action for Road Safety, the Global Road Safety Partnership (GRSP) and YOURS - Youth for Road Safety have initiated an innovative campaign to build awareness and end death and injuries on the roads.
STEVE - a quirky, lively and poignant animation was developed through discussions at the First Regional Youth Assembly for Road Safety in Oman in February 2011. Deaths due to road crash injuries is the number one killer of youth between 15 and 29 years old.
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